Managing Your Customers Through Change – Entrepreneur

In this article, Gregg Brown notes that when you make external changes to your company, your customers will either welcome or be resistant to those changes. When you’re going through a change process, it’s important to keep your customers engaged so they feel like an equal partner in what’s going on. Some tips to help this transition include building real intelligence, engaging your customers in your ecosystem, and analyzing concerns from the point of view of your customer.