If you’re looking to encourage repeat business, you need to actively connect with disengaged customers. Overall, it costs less to keep a satisfied customer than it does to bring in a new one. Focusing on customer loyalty and repeat business will help keep your customers happy and engaged. The Newsweek Expert Forum discusses ways to connect with inactive or unengaged customers in order to earn their business again. Some ways to do that include moving toward the mindset of how you can help your audience, creating content that they’re looking for, and reaching out to them in personalized ways.