Innovation is key for creative entrepreneurs to stay ahead of the curve in a post-pandemic world. There is no “new normal” to adapt and get comfortable with as the future continues to change and we must change our business practices with it. Determining the best ways to communicate your brand to your audience is key to staying relevant. This article outlines three different ways you can prepare yourself for that task. They include watching out for imposter syndrome, setting your mindset to innovate, and adjusting your internal monologue and language.