An essential element of a business leader’s job is to enforce and live your company’s core values every day. It’s vital for both consumers and employees to know that companies care more about simply making a profit. Employees especially want to work for a company whose values align with their own. This article outlines recommendations and tips from the Newsweek Expert Forum for strengthening your company’s core values and ensuring they’re enforced. One such way is holding people accountable and ensuring team members know what types of behaviors are expected for each value.